Katrice Saunders

‍A digital media pioneer, Katrice has spent 30 years telling compelling stories through traditional and digital media. Katrice leads the strategy, design, and technical development of Buoyant's storytelling products and services.

With a passion for social impact, Katrice has dedicated much of her career to championing the voices of marginalized communities, creating powerful narratives that highlight their experiences, and driving initiatives that foster inclusivity and equity. As the Vice President of Creative Services & Digital Media for TV One, she was instrumental in helping to launch the television network and position it as a place for African Americans to share authentic stories.

Before that, Katrice honed her strategic skills as a consultant for Fortune 500 companies, including Nike, Timberland, and Kellogg's. In this role, she led international creative teams in developing innovative digital products.

Throughout her career, Katrice has led the development of digital products to amplify social causes. She led marketing efforts for the National Immigration Forum, The Joint Center for Political and Economic Studies, and the Case Foundation. She also led the original launch of PBS Kids Online, building its content-rich digital platform. She began her career as a children's television show host and producer for Fox Kids Network.

Leading Buoyant's Innovation Lab, Katrice is focused on emerging technologies (AI, AR, VR) that can scale social impact. "By leveraging these tools, we can create more inclusive narratives that showcase individual power and community strength."

‍