Eric Rigaud

Eric Rigaud is an award-winning cultural media producer and entrepreneur working at the intersection of storytelling, digital technologies, and equitable community-building. Eric's work harnesses multicultural voices in innovative ways to inspire audiences and engage stakeholders.

In my previous role as Executive Director at Buoyant Sound, a division of Buoyant Partners, I led a passionate team in leveraging music for social impact. Collaborations with esteemed clients like PBS, Ford Foundation, and Discovery Channel yielded music-driven experiences that inspired audiences and led to tangible social outcomes.

My career milestones include a pivotal consultancy at Black Entertainment Television (BET), where I spearheaded 'Rap-It-Up,' BET’s first nationwide cause-related campaign, combating HIV/AIDS in the African American community. This groundbreaking project remains one of BET's most impactful cause-related initiatives.

Before that, at Procter & Gamble, I served as part of a management team overseeing a $40 million budget to revitalize Safeguard bar soap and hand sanitizer products in North America. Working with Saatchi & Saatchi, we developed the 'Safeguard, Safe World' advertising campaign and a national education initiative on dry hand cleansing.

With over two decades of experience, I've consistently orchestrated impactful campaigns, fostered collaborations, and utilized technology to effect meaningful change across diverse sectors, spanning from non-profits to global brands.

Learn Why I Created Buoyant.