Boost Your Organization’s Impact: 5 Multiplatform Storytelling Strategies You Need Now
In a world where people are constantly bombarded with information, how do you ensure that your stories stand out, touch hearts, and drive action? The answer lies in a multiplatform approach to storytelling. By strategically spreading your message across video, social, print, web, and experiences, you can connect with your audience on a personal level, build trust, and amplify your impact in ways that resonate long after the story is told.
Let’s explore five proven strategies to help your organization reach more people and make a lasting impression.
1. Make Video the Heart of Your Campaign
Video brings the heart of your organization to life like nothing else can. It doesn’t just inform—it connects. It shows the real stories behind your mission: a community rallying to support a family in need, a local business owner finding success through new opportunities, or a grassroots initiative bringing neighbors together for meaningful change.
At Buoyant, we’ve seen how powerful this can be. In our work with Corewell Health on their maternal health equity campaign, we used video to tell the stories of two women—one battling preeclamsia during pregnancy, and another facing postpartum depression. These weren’t just statistics on a page. These lived experiences made the data real and urgent, putting faces to the need.
By pairing video with other storytelling platforms like print and web, we are helping Corewell Health’s message reach audiences in a way that feels personal, meaningful, and actionable. Video becomes the heartbeat of the campaign, allowing other pieces—like data, reports, and stories—to reinforce and expand the narrative. It’s not just about marketing, it’s about making sure that the stories of the people are heard, understood, and acted upon.
2. Use Your Website as a Storytelling Hub
Your website should be the central place where all elements of your storytelling strategy come together. It’s where videos, articles, personal stories, and resources converge to provide visitors with a deeper understanding of your mission. For No Kid Hungry, the website does exactly that—it serves as a storytelling hub that highlights the urgency of ending childhood hunger and the real-life impact of their work. Through powerful stories, advocacy tools, and resources, visitors can connect with the mission and take meaningful action.
Buoyant had the opportunity to work with No Kid Hungry, producing a series of video campaigns that helped bring their stories to life. These videos were crafted to amplify the voices of children, families, and advocates working to ensure no child goes without the meals they need to thrive.
No Kid Hungry’s website blog is a prime example of how an organization can seamlessly integrate video, written stories, and actionable resources to create a space where visitors can learn, get involved, and feel the impact of their contributions. By creating a storytelling hub, they ensure that each visitor is met with both the heart of their mission and the tools to support it.
3. Leverage Social Media to Drive Engagement and Traffic
Social media is one of the most effective ways to engage different audiences and drive traffic to your website. At Buoyant, we specialize in creating cross-platform campaigns that connect emotionally with audiences and lead them directly to where they can learn more.
For example, in our work with Verite News, we launched a social media campaign on Instagram that successfully drove traffic to the new website we designed for them. Using a mix of targeted ads that appealed to various demographics, we included QR codes and web references, making it easy for users to navigate directly from Instagram to the website.
We were able to increase awareness by guiding audiences from social media to the website for deeper engagement. Social media works best when it piques curiosity or evokes a strong emotional response, prompting users to take the next step. Whether through bite-sized videos, impactful quotes, or compelling statistics, the goal is to create content that resonates and leads people to your central hub—your website.
4. Provide Print as a Tangible Takeaway
While digital marketing often takes the spotlight, print materials are still a valuable part of any multiplatform strategy. Printed brochures, one-pagers, and reports can serve as tangible reminders of your message, making a lasting impression on funders, partners, and community members. They offer something physical that people can hold onto, reference, and share—adding depth and reinforcement to your digital efforts.
For example, Buoyant worked with United Philanthropy Forum to create print collateral that highlighted their organization’s goals, impact, and opportunities. These materials were used at in-person events, providing attendees with a tangible takeaway that reinforced the Forum’s mission and gave them a clear understanding of how to get involved. Print adds another layer to the overall storytelling approach, complementing digital content and ensuring your message sticks long after the initial interaction.
5. Create Experiences That Build Real, Human Connections
At the heart of every strong relationship are experiences. It's how you show up, listen, and create spaces where people feel seen, heard, and valued. It’s not just about sending messages; it’s about building trust and sparking real connections. At Buoyant, we believe that creating these meaningful experiences, whether in person or online, is the key to deepening relationships and making an impact.
When AARP partnered with us, they wanted to bring their events online in a way that felt just as connected as being in the room together. We helped them do that by creating over 50 live-stream experiences for their Black, Hispanic/Latino, Asian American Pacific-Islander, and LGBTQ communities. These weren’t just virtual meetings. They were powerful, human-centered moments that brought people together, shared stories, and strengthened bonds.
When their online community was threatened by spam bots, we stepped in with creative technical and human solutions. Those change made all the difference and lead to the most successful online series in AARP’s history.
At its core, building real connections through experiences is about showing up authentically, making people feel they matter, and creating spaces where everyone belongs. When you do this, your message goes further, and the impact lasts longer. This is what we help organizations like yours achieve - real, human, lasting change.
Why Multiplatform Storytelling Matters
By weaving together video, social media, web, print, and experiences, you create a living, breathing narrative that meets people where they are and speaks to them in ways that matter. Each platform gives you a new way to connect with your audience, but when they work together, they tell a story that’s bigger, bolder, and deeply human. This kind of storytelling doesn’t just inform—it touches hearts, moves minds, and inspires action. It builds trust, shows outcomes, and makes the case for why health equity isn’t just a goal—it’s a necessity.
Ready to Make a Difference?
At Buoyant, we don’t just help organizations communicate; we help you change the way people see, feel, and engage with your mission. We craft tailored multiplatform strategies that ensure your message isn’t just heard, but felt. From video to print, from social media to web, we create campaigns that reflect the heart of your work and amplify your impact.
Let’s tell the stories that matter—together. Reach out today, and let’s build a storytelling strategy that drives real, lasting change for your healthcare organization and the communities you serve.
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